FKS Food Hidupkan Kembali Cerita di Balik Produk Legendary Brands
Unlock the Legend pada 4–6 September 2026 di Summarecon Mall Serpong untuk menghidupkan kembali cerita di balik Legendary Brands seperti Taro, Mie KremezZ, dan Bihunku yang telah menjadi bagian dari keseharian masyarakat Indonesia selama lebih dari 30 tahun. Campaign ini memadukan produk legendaris dengan keahlian chef profesional, termasuk Chef Petty Elliott dan Chef Budiono Sukim, untuk memvalidasi kualitas produk melalui kreasi kuliner relevan sekaligus membagikan rahasia yang selama ini digunakan chef profesional. Selain menyasar konsumen rumah tangga, inisiatif ini juga menargetkan pelaku usaha kuliner, food vendors, dan food services melalui berbagai aktivitas interaktif seperti kompetisi memasak, games, dan product experience.
Poin-Poin Utama
- Campaign named 'Legendary Chefs – Unlock the Legend' held by FKS Food at Summarecon Mall Serpong on 4–6 September 2026.
- FKS Food Sejahtera is part of FKS Group, founded in 1992.
- FKS Food Sejahtera has served Indonesian consumers since 2020.
- FKS Food's snacking brands include Taro, Mie KremezZ, and Bihunku.
- FKS Food's candy brand is Gulas.
- FKS Food's cooking food brands include Tanam Jagung, Superior, and Ayam 2 Telor.
- Some Legendary Brands have been part of Indonesian daily life for over 30 years, with some histories exceeding 60 years.
- Two legendary chefs featured: Chef Petty Elliott and Chef Budiono Sukim.
- Campaign activities include cooking competitions, games, product experience, culinary activities, and doorprizes.
- Campaign targets household consumers, culinary business operators, food vendors, and food services.
- Quote source: CEO of FKS Food, Gerry Mustika, via press release dated Monday (7/9/2026).
- Additional quote source: VP Marketing of FKS Food, Andri Riyadi.
- FKS Food operates across snacking, candy, and cooking food categories.
- Products have been validated by professional chefs and housewives in Indonesia.
- Campaign message: legends endure through quality and service inspiration.
Hak cipta dan publikasi utuh dimiliki oleh Republika.