Hadir di IIPE 2026, Wanpy Luncurkan Produk Baru Functional Creamy Treat

Senin, 7 September 2026, 17:08 WIB Sumber: Sindonews

Ukuran:

Wanpy Indonesia meluncurkan produk Functional Creamy Treat di IIPE 2026 (4–6 September, ICE BSD City) sebagai lini snack kucing yang menggabungkan rasa dengan functional ingredients seperti Urinary Care, Skin & Coat, Digestive Health, dan Hairball Control. Peluncuran ini merespons perubahan perilaku pet owner Indonesia yang semakin selektif, tidak hanya mementingkan rasa tetapi juga manfaat tambahan dari produk hewan peliharaan. CEO PT Link Two Link Indonesia, David Hadiputra, menyatakan produk ini dikembangkan agar treat tetap enjoyable sekaligus memiliki fungsi relevan dengan kebutuhan kucing sehari-hari.

Poin-Poin Utama

Wanpy Indonesia launched Wanpy Functional Creamy Treat at IIPE 2026, held at ICE BSD City on September 4–6, 2026.
Product functions as both snack/reward and functional supplement for cats.
Four variants launched: Urinary Care (Duck & Chicken), Skin & Coat (Tuna & Salmon), Digestive Health (Salmon & Chicken), Hairball Control (Codfish & Chicken).
Product combines palatability with targeted functional benefits for cats.
Launch represents Wanpy's innovation expansion in Indonesia's pet treats category.
David Hadiputra serves as CEO of PT Link Two Link Indonesia.
David stated Indonesian pet owners view treats as purposeful beyond reward or flavor.
Functional benefits address digestive health, skin & coat, hairball, and urinary care needs.
Category shifts away from pure indulgence toward practical, value-added products.
Product targets selective pet owners prioritizing taste and added function.