Dari Resep Nenek, Ibu Iyus Bawa Teh Herbal dari Cirebon ke Jakarta

Senin, 7 September 2026, 19:37 WIB Sumber: Republika

Ukuran:

seperti pecah beling, kunyit, dan jahe—menjadi teh herbal bermerek Teh Ibu Iyus sejak 2024, yang telah mengantongi sertifikat halal dan izin PIRT. Melalui kemitraan dengan Amartha, ia membawa produknya ke Pasar Amartha di Gelora Bung Karno, Jakarta, pada 7 September 2026 dalam rangkaian Amartha 10X Run 2026. Teh Ibu Iyus masih dijual langsung di sekitar tempat tinggalnya karena kapasitas produksi rumahan yang terbatas dan belum adanya tenaga admin, sehingga pemasaran daring belum dilakukan.

Poin-Poin Utama

Yusmiati, known as Ibu Iyus, leads the Teh Ibu Iyus herbal tea brand from Cirebon to Jakarta.
The venture began in 2024 in Desa Windujaya, Kecamatan Sedong, Kabupaten Cirebon, Jawa Barat.
Ibu Iyus started the business with four other housewives.
Raw materials include pecah beling leaves, turmeric, ginger, and other herbs grown as living fences.
Herbs are cultivated organically using manure fertilizer.
Ibu Iyus inherited plant knowledge from her parents and grandmother.
The team conducted research and development in 2024 before phased production.
Teh Ibu Iyus holds halal certification and a PIRT (Pangan Industri Rumah Tangga) license.
Ibu Iyus joined Amartha as a partner for financing and event access.
Product was showcased at Pasar Amartha during Amartha 10X Run 2026 at Gelora Bung Karno on Sunday (7/9/2026).
Sales currently rely on direct, offline methods around her residence.
Teh Ibu Iyus is not yet sold on any online platforms.
Limited production capacity and fear of unmet demand delay e-commerce expansion.
Operations remain home-based with no dedicated admin or sales staff.
Ibu Iyus received mentoring from the village government and Pemerintah Kabupaten Cirebon on packaging.