Kisah Putra Rembang Tumbuhkan Talenta Muda pada Industri Kreatif

Poin-Poin Utama

• • Febrian Putra, known as Ditra, serves as Director of Animal3 Creative and is an alumnus of ITB.
• • Ditra grew up in Rembang, Central Java, and relied on print media to learn about the outside world.
• • His interest in design and architecture was sparked by architecture magazines in the early 2000s.
• • He mailed a letter to the Indonesian Institute of Architects asking how to become an architect but never received a reply.
• • In high school, he contributed to school wall magazines, discovering enjoyment in visual work.
• • He failed to enter the architecture program at Universitas Gadjah Mada.
• • A friend introduced him to Visual Communication Design (DKV) at Institut Teknologi Bandung (ITB), where he was accepted into the Faculty of Fine Arts and Design.
• • At ITB, he studied graphic design, multimedia, and advertising, finding advertising most appealing.
• • Before graduating, he began gaining professional experience through internships at advertising agencies.
• • Post-graduation, he worked at multinational and local agencies including BBDO, McCann Worldgroup, J. Walter Thompson (JWT), and Dentsu.
• • His work with global brands earned local and international advertising awards.
• • He was a Tanoto Foundation scholarship recipient during his ITB studies.
• • The scholarship provided access to training and development programs that expanded his experience.