Sebelum Beralih ke Mobil Listrik, Konsumen Perlu Coba Langsung
Konsumen perlu mencoba langsung kendaraan listrik dan hybrid untuk memahami teknologi sebelum beralih dari kendaraan konvensional. PT Mandiri Utama Finance (MUF) menggelar program Coffee & Drive: EV & Hybrid Experience di Bali pada 4-5 September 2026 bersama Bank Mandiri dan dealer otomotif, yang menggabungkan edukasi, test drive, serta konsultasi pembiayaan. Program tersebut juga menawarkan fasilitas pembiayaan dengan uang muka mulai 10 persen, cashback hingga Rp2 juta, dan perlindungan asuransi hingga Rp10 juta.
Poin-Poin Utama
- Consumer need direct test drive of electric and hybrid vehicles before switching from conventional cars.
- Direct driving experience helps public understand EV and hybrid technology and characteristics.
- SEVP Marketing Reguler PT Mandiri Utama Finance (MUF) Abdul Rochim stated direct experience is key factor for consumer recognition of EV and hybrid vehicles.
- EV transition requires diverse product choices plus consumer test drive access and suitable financing solutions.
- Technology understanding ranks among top consumer considerations before deciding on EV adoption.
- MUF held Coffee & Drive: EV & Hybrid Experience program with Bank Mandiri and automotive dealer network in Bali.
- Program ran September 4–5, 2026, in six sessions.
- Each session let consumers learn about vehicles, test drive, and consult on vehicle and financing options.
- Program combines education with driving experience to help consumers understand available vehicle options.
- MUF partnered with Bank Mandiri and dealers to deliver easier, integrated financing process.
- New vehicle financing available with down payment starting at 10 percent.
- Cashback offered up to Rp2 million.
- Insurance protection provided with benefit value up to Rp10 million, subject to terms and conditions.
- Program reflects financing company's strategy to introduce EV and hybrid vehicles while giving consumers financing information access.
Hak cipta dan publikasi utuh dimiliki oleh Republika.