Lifestyle Positif
Pengunjung IIPE 2026 Lebih Ramai, Coucou Optimistis Capai Target Penjualan
Coucou optimistis mencapai target penjualan Rp1 miliar di IIPE 2026 di ICE BSD, Tangerang, karena animo pengunjung yang meningkat 300% dibandingkan tahun lalu. Selain makanan kering dan basah, Coucou juga memperkenalkan produk terbaru susu kambing yang cocok untuk kucing karena asam lemaknya rendah. Penjualan produk Coucou masih didominasi penggemar kucing dengan perbandingan 1:4 hingga 1:5 terhadap anjing.
Poin-Poin Utama
- IIPE 2026 held at ICE BSD, Kabupaten Tangerang, Banten, September 4-6.
- Coucou is pet food company participating in IIPE 2026.
- Sales and Marketing Director Coucou is Lo Rusli.
- IIPE 2026 recorded 3,000+ visitors, up from 2,000 last year.
- Day 1 visitors increased 300% compared to last year.
- Coucou targets Rp1 billion in sales at IIPE 2026.
- Coucou brings theme "care free pawletics club" to IIPE 2026.
- Coucou sells dry food, wet food, multivitamins, shampoo, snacks, and perfume.
- Coucou launches goat milk for pets at IIPE 2026.
- Goat milk suitable for cats due to low fatty acid content.
- Cat products dominate Coucou sales with 4:1 or 5:1 ratio over dog products.
- Higher cat sales attributed to Indonesia being Muslim-majority country.
- Coucou offers 10-30% discount at IIPE 2026.
- Coucou provides prizes and gimmicks for visitors at IIPE 2026.
- IIPE described as largest pet expo in Indonesia.
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