Mitra Ritel Intip Proses Produksi Air Minum

Poin-Poin Utama

• • Representatives from Indomaret and Indogrosir visited the Mekarsari production facility in Sukabumi, West Java on 2 September 2026.
• • The visit covered water sourcing, production, packaging, and quality inspection processes before distribution.
• • Participants were briefed on water sources, production mechanisms, packaging, and quality control procedures.
• • Food safety and quality control standards were presented to ensure product consistency before distribution.
• • Arif Mujahidin, Corporate Communications Director of Danone Indonesia, emphasized transparency about production standards for partners.
• • Water sources used are protected and managed through conservation efforts and cooperation with surrounding communities.
• • The visit was linked to the 'Kaum Adem' campaign promoting daily hydration.
• • Riza Rahman, Head of Brand Aqua, stated the campaign targets people with high mobility and hydration needs.
• • A study surveyed 3,000 consumers across seven major cities.
• • Nine out of 10 respondents reported feeling cold and refreshing sensations from the product without prior chilling.
• • The refreshing sensation is attributed to water from protected mountain sources naturally filtered through volcanic rock layers.
• • Marcella, Marketing Manager of Indomaret, said the visit clarified quality management across the supply chain.
• • AQUA is committed to maintaining product quality from water source through production and distribution.
• • The campaign positions hydration as both physical refreshment and a mental break during daily routines.