Ekonomi Negatif
Iklan Sepatu dengan Model Tentara IDF Tuai Kecaman dan Kampanye Boikot, Adidas Akhirnya Minta Maaf
Adidas menuai kecaman dan kampanye boikot setelah iklan sepatu difabel di Israel menampilkan Shalev Biton, mantan tentara IDF yang kakinya diamputasi saat operasi militer di Gaza 2021. Adidas meminta maaf dan mengklarifikasi bahwa iklan tersebut merupakan inisiatif lokal, bukan kampanye global. Biton merupakan satu dari 11 atlet difabel yang ditampilkan dalam poster di toko Adidas Israel, dan video iklannya viral di media sosial.
Poin-Poin Utama
- Adidas apologized publicly after an ad faced backlash.
- Adidas stated the ad was a local initiative, not global campaign.
- Ad ad featured model Shalev Biton, ex-IDF soldier.
- Biton's left leg was amputated after military operation in Gaza in 2021.
- Ad sparked widespread condemnation and boycott campaign.
- Biton was one of 11 disabled athletes in poster at Adidas Israel store.
- Ad video featuring Biton went viral on social media.
- Adidas acknowledged the photo caused concern and strong reactions.
- Adidas said ad never intended to offend anyone.
- Biton posted on Instagram as part of Adidas collaboration promo.
- Incident reported by Times of Israel and Anadolu.
- Adidas headquartered in Germany, headquartered city Berlin mentioned in reporting.
- Biton described shoes as representing world adapting to disabled people.
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