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Iklan Adidas Tampilkan Eks Tentara IDF, Dokter Palestina: Minta Maaf tak Cukup, Harus Diboikot!

Rabu, 9 September 2026, 00:56 WIB Sumber: Republika

Ukuran:

Dokter Palestina drg Ahmad Khaled Mahmoud Humidid menilai permintaan maaf Adidas atas iklan yang menampilkan eks tentara IDF Shalev Biton tidak cukup, sehingga perusahaan tersebut harus diboikot. Iklan itu dianggap menormalisasi sosok yang ikut menyebabkan banyak korban sipil, sementara WHO mencatat 5.000-6.000 warga Gaza menjalani amputasi selama konflik. Humidid berharap Adidas tidak hanya menarik iklan, tetapi juga membuat kampanye untuk korban perang Palestina, dan menilai boikot terhadap brand impor bisa menjadi peluang bagi industri sepatu lokal Indonesia.

Poin-Poin Utama

Ad receives criticism from Palestinian doctor drg Ahmad Khaled Mahmoud Humidat over former IDF soldier ad.
Humidat states Adidas apology insufficient, calls for boycott.
Ad features Shalev Biton, former Israeli soldier, trying shoes then running outdoors.
Biton lost leg in 2021 Israel-Gaza eleven-day bombardment conflict.
Humidat graduated as dentist from Universitas Airlangga in Indonesia.
Interview with Republika took place in Jakarta on Tuesday (8/9/2026).
Humidat studies in Indonesia on scholarship from Dikti and Bulan Sabit Merah Indonesia (BSMI).
WHO estimates 5,000 to 6,000 Gaza residents underwent amputation by early October 2025.
42,000 Gaza Palestinians suffered permanent injuries during two-year conflict.
Israel and Hamas signed ceasefire agreement in early October 2025.
Humidat argues Biton's suffering incomparable to Palestinian victims.
Humidat describes boycott as powerful weapon.
Local Indonesian shoe industry could grow through import brand boycotts, says Humidat.
Indonesia's large population represents big market, Humidat adds.
Humidat demands Adidas withdraw ad and create campaign for Palestinian war victims.